Build Marketing Intelligence with AI
Marketing changed faster in the past three years than in the previous thirty. And honestly, it's been wild to watch. This program cuts through the noise to show you how AI actually works in real campaigns—not in theory, but in practice.
Get Program DetailsThree Learning Phases
We built this around how people actually learn new tech skills. You start with fundamentals, move into application, then work on real problems. Each phase builds on what came before.
Foundation Module
You'll get comfortable with AI tools that marketers use daily. No coding required—just practical exposure to platforms like ChatGPT, Midjourney, and analytics automation. We focus on what works right now in Canadian markets.
Campaign Development
This is where theory meets execution. You'll create content strategies, run A/B tests with AI assistance, and learn to interpret performance data. Think of it as a sandbox with real stakes—mistakes here teach you more than perfect runs.
Portfolio Projects
Build something you can show agencies or clients. Past participants have created campaign audits, automated reporting systems, and content workflows. Your final project should solve a problem you've actually seen in marketing work.
Tools You'll Master
We picked these based on what agencies and in-house teams actually use in Quebec and across Canada. Some are free, some offer student access, all have genuine job market value.
Content Generation Systems
Learn prompt engineering that goes beyond basic queries. You'll develop systematic approaches to brief AI tools, refine outputs, and maintain brand voice across automated content.
Data Analysis Platforms
Connect AI to your analytics stack. We cover predictive modeling basics, audience segmentation automation, and how to spot patterns that human analysts miss in large datasets.
Workflow Automation
Set up systems that handle repetitive tasks—report generation, social scheduling, email personalization. The goal isn't to replace marketers but to free up time for strategic thinking.
Your Six-Month Journey
Most participants spend 8-12 hours weekly on coursework and projects. It's designed to fit around full-time work, though you'll have busier weeks during campaign sprints and portfolio development.
Weeks 1-6
Core concepts and tool familiarization. You'll run small experiments and start building your personal AI toolkit.
Weeks 7-14
Campaign simulations and live testing. Work with real budgets (small ones) and measure actual performance metrics.
Weeks 15-20
Portfolio development begins. You'll scope a project, get feedback, and start building something showcase-worthy.
Weeks 21-24
Final project completion and presentation. Plus career guidance sessions on positioning your new skills.
Applications Open Year-Round
We run cohorts every quarter, with the next group starting in a few weeks. Class size caps at 25 to keep discussions meaningful and feedback personal. If you're curious whether this fits your background, reach out—we're pretty responsive.